Fast Casual Restaurant Design
The foundation of Chipman Design since its inception more than 30 years ago has been the specialization as restaurant designers and retail planners. Although firmly rooted in architecture, their interior design imagination is the fundamental core of all its projects.
Founding Principal John Chipman began creating a new direction for his father's retail interior design firm in 1979 when he joined the small Chicago practice. Building upon an existing base of regional main-street clients, John led the firm into a position of national recognition retail designers. With the firm's retail expertise solidly established by the late 1980s, he and his new partner, Daryl Adams, began to lay the foundation for unparalleled excellence as restaurant designers.
Expertise as Restaurant Designers
John A. Chipman earned his Bachelor of Architecture degree from the University of Illinois/Urbana, reinforcing his studies at the Ecole des Beaux Arts in Versailles, France, and at the Ecole Nacionale d'Art Decoratif de Nice, France. Throughout his professional life, he has travelled extensively for both business and research throughout Europe, the Middle East, Africa and Asia. Certified by the National Council of Architectural Registration Boards, he is a registered Architect throughout the country, maintains professional membership in the American Institute of Architect s and holds LEED AP professional registration for sustainable design.
Restaurant Designers Portfolio
This restaurant design concept offers elements of a quick and casual dining restaurant featuring a flexible service model that allows guests to choose among convenient dining options such as quick casual counter service, casual dining table service or take-out. The open layout of the prototype models offer dining and bar areas that provide distinct seating choices to accommodate parties of various sizes.The franchise is designed to generate revenue from additional sources as well, including full bar service available 7 days a week (subject to local ordinances). Restaurant interior design also offers an extensive multi-media system and an open layout, which appeals to sports fans and families alike.
Based on the success of its first concept store in the West Loop, Epic Burger sought out Chipman Design to assist with architectural development and restaurant design of its bold metropolitan expansion program.
Located at the new shopping center, Americana at Brand, in Glendale, California, the owners of Frida wanted an authentic Mexican restaurant design with a warm and elegant environment, much like their previous four upscale locations but with some added modernity. Along with the interior designer team, Chipman Design Architecture helped make the 5,824 sq. ft. restaurant stand out with:
Curved wall feature with painted mural at bar area in the famous Mexican surrealist painter, “Frida Kahlo” style.
Illuminated glass brick bar.
Used a Nana Wall System (movable, glass curtainwall) between the patio and the dining area to open up the entire restaurant.
Large, floor-to-ceiling column light fixtures.
Chipman Design provided due diligence, schematic restaurant design, design development, construction documents and construction administration services throughout the project duration.
Chipman Design Architecture provided design development, construction documents, and construction administration services to meld the prototype design with the city’s appearance guidelines and the existing development’s exterior. To accomplish this, brick veneer was added to the building’s façade, as were custom-made awnings. The patio was intentionally located over an existing water easement, and the trellis imitates one on the opposite side of the property’s courtyard.
Since its founding in 1976, Jason’s Deli has become one of the fastest-growing fast casual restaurant chains in the country. Based on a “neighborhood deli” restaurant design concept, the sandwiches-to-salads menu features a fresh array of healthy foods.
As the prototype architect, Chipman Design works with Jason’s Deli nationally on both corporate and franchisee restaurants. These tenant improvement spaces are typically 5,000 square feet. In addition to an ordering queue, the layouts accommodate an extensive salad bar and separate, designated counter supporting both phone-in order pickups and Jason’s extensive catering business. Whenever possible, indoor seating is augmented by outdoor dining spaces.
Chipman Design Architecture worked closely with the McDonald’s corporate architecture team in designing their flagship restaurant located in the heart of downtown Chicago. The 24,000-square foot, two-story restaurant with its twin, 60-foot tall golden arches, is modeled after the 1955 original franchise restaurant located in Des Plaines, Illinois.
Restaurant design: the interior dining area seats 300 people and is designed like a home, with the first floor representing the foyer and kitchen and the second floor consisting of a living room, dining room and family room complete with a corner “conference room”, high-tech gadgets, five decades of McDonald’s memorabilia as well as a McCafe which features specialty coffees and desserts.
Noodles & Company
In the early 1990s, Noodles & Company introduced a unique twist on fresh, flavorful food by creating a menu featuring a trio of the world’s best-loved noodle and pasta dishes within a single restaurant. With the corporate program moving nationwide at an aggressive pace, Chipman Design has provided Prototype Management services for sites throughout the country, addressing exterior restaurant design as well as interior trade dress. Accommodating an expanded menu, carryout and catering was added to the 80-seat restaurants, further broadening the Noodles national brand.
For nearly a decade, Chipman Design has been an integral part of Red Robin Gourmet Burger’s national expansion program. The firm has acted as Architect-of-Record for the majority of their restaurants, at the same time managing their restaurant prototype and assisting with the evolving design of their concept.
Restaurant design: Typically more than 6,000 square feet, featuring indoor dining and bar area opening onto an outdoor patio. The firm is currently participating in a detailed evaluation of the Red Robin restaurant prototype for submission for LEED certification.
Chipman Design Architecture was commissioned for their restaurant design in Illinois and Indiana, each adding unique elements to the developing Weber dining concept. Interiors focus upon the distinctive open-display kitchens where multiple stainless Weber kettles cook at varying temperatures, with those used for searing reaching 1500 F. The vitality of this highly visible, exhibition kitchen opens onto the expansive dining rooms. Raised lounges, Smokey Joe’s Bar and an outdoor patio with seasonal fireside dining enhance the experience.
A private dining room with state-of-the-art grilling kitchen is used for private events and cooking classes, featuring a large vented outdoor grill with cameras and flat-screens displaying chef demonstrations. Interiors of the 9,300-square foot restaurant includes a rich, warm color palette, custom lighting and historic display of Weber photographs. As architects for this concept, the firm provided complete restaurant design and branding services.
Contact us to learn more about Fast Casual Restaurant Design or browse our restaurant design portfolio using the menu on the left.