Restaurant Design: Buffalo Wild Wings
Buffalo Wild Wings is a chain of sports-themed restaurants offering food, sports and arcade-style games in a casual, family-friendly environment. With over 415 company-owned and franchised free-standing pad-site locations in 36 states, architectural designs have evolved since 1982 in response to customer preferences. Three core objectives have remained unchanged for Buffalo Wild Wings: quality food, value pricing and an entertaining atmosphere.
A modified wait-style service offers affordable, made-to-order food with a focus on Buffalo, New York-style chicken wings, 14 signature sauces and everything from salads to appetizers that can be enjoyed inside the restaurant’s 1,500-1,600 square feet average size. This design concept offers elements of a quick and casual dining restaurant featuring a flexible service model that allows guests to choose among convenient dining options such as quick casual counter service, casual dining table service or take-out. The open layout of the prototype models offer dining and bar areas that provide distinct seating choices to accommodate parties of various sizes. The franchise is designed to generate revenue from additional sources as well, including full bar service available 7 days a week (subject to local ordinances). The interior also offers an extensive multi-media system and an open layout, which appeals to sports fans and families alike.